Lesson 12, second half

Social Media policy is something to consider for all companies in to in order to themselves and one of their greatest assets: their employees. I agree with the article titled “Should Your Company Have a Social Media Policy”  that a social media policy should apply to every employee within an organization and just the marketing department.  This is because all employees market the company whether positively or negatively.

The article went on to discuss a great point- when a company gives employees tools, such as access to SM, training needs to be done on how to properly use the tool.

So many times, companies do not implement policies and procedures until it is too late. This article does a great job of creating a sense of urgency for implementation of the SM policy. If a company implements a policy sooner versus later, they have the ability to create a positive SM experience instead of reacting to a negative one.

I think this article could have done a better job on touching on who forms the policy and how. The author is an HR professional, and this is the department that typically creates employee wide policies. I believe for a policy of this scale, a variety of departments should have a say in policy. If representatives from HR, marketing, sales, finance and operations/ IT all collaborate together the policy can created can cover all departments and their specific needs/ uses for particular SM.  I also, believe when using collaboration, the policy will be accepted company-wide quicker and with less disagreement about its implementation. Overall, the article was easy to understand and I agree with most parts of it.